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                <p class="show">招商加盟</p>
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                        <h2>加盟条件</h2>
                        <h4>condition of joining</h4>
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                            <li>1.正常营业过了生存期；</li>
                            <li>2.经销商有强烈的发展企图心；</li>
                            <li>3.三年以上零售板材终端经验，最好在当地排名前三名，县级前两名为佳；</li>
                            <li>4.具有一定的经济实力和好的店面；</li>
                            <li>5.认可木兮品牌发展价值观；</li>
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                        <h4>Join process</h4>
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                            <li>加盟咨询</li>
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                            <li>实地考察与评估</li>
                            <li>公司审批</li>
                            <li>交信誉保证金、签订特许经营合同</li>
                            <li>招聘、培训营业员、标准店铺装修</li>
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                        <h4>Policy of joining</h4>
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                                <p>行业分析</p>
                                <p>近年各地房价快速增长，对房地产的大量需求也带动了装修装饰材料市场的发展，我国住房装修总产值以每年20％的速度递增。同时，装修装饰材料生产区域限制成本过高、产品同质化严重，加上价格竞争，导致企业利润微薄，直接对传统经营模式提出了新的挑战。</p>
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                                <p>传统经营模式的特点是</p>
                                <ul>
                                    <li>1、规模偏小；</li>
                                    <li>2、质量参差不齐;</li>
                                    <li>3、服务体系不完善；</li>
                                    <li>4、经营管理水平低；</li>
                                    <li>5、低层次混乱竞争；</li>
                                    <li>6、缺乏核心竞争力；</li>
                                    <li>7、议价销售。</li>
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                            <li>
                                <p>传统经营模式的弊端：</p>
                                <ul>
                                    <li>1、单纯的价格竞争导致低品质、低环保要求；</li>
                                    <li>2、薄利赊销增大经营风险；</li>
                                    <li>3、过度营销导致行业陷入困境，加大行业成本；；</li>
                                    <li>4、议价销售缺乏对消费者的保障，影响行业声誉。；</li>
                                    <li>在此情况下，木兮率先实现从传统经营模式到专卖店销售模式的转移，通过在流通渠道建立品牌影响力，引导行业从低质向高质发展、从不环保向环保发展，从低层次的价格竞争走向品牌竞争。</li>
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